Your Local Business Guide
- keeping business local
Cashflow positive in year 1 and we take care of the entire process.
If you're a Regional Publisher and don't have an Online Trades & Services directory, then Your Local Business Guide is perfect for you.
We partner with great independent local newspaper businesses across Australia, connecting local residents with their great local businesses. We can train and work with your sales team ongoing, to integrate the product into their offering and we can handle the rest (research, copywriting, listing development, ongoing management, Google Ads).
In regional papers the local news, sport and stories have never been more important. YLBG supports regional newspapers as they continue to be all about their ‘local patch’.
If you’re a regional newspaper owner, we’d love to meet with you and talk through the benefits of YLBG’s service.
A turn-key 'business add-on' with an ongoing revenue stream,
diversifying your revenue and enabling you and your sales team to approach digital advertising with confidence.
Your Local Business Guide is a very impressive product.
A lot of our clients don’t have a digital presence, and it’s our opportunity to provide this for them, along with their newspaper advertising. Potent provide excellent ongoing support, and I would highly recommend speaking with them if you are looking to generate online revenue.- Mike Rossi, The Maryborough District Advertiser
Hand crafted Copy & Google Ads
Your Local Business Guide is designed to connect local residents with our great local businesses, as we are all about ‘Keeping it Local’. While large and awkward online directories have failed, our YLBG websites - tightly focused on a single local community - have thrived. Dedicated pages for each client, supported by hand-crafted Copywriting and Google Advertising, help listed clients achieve more for their advertising dollar.
We manage and partner with businesses that are well recognised in their local area who are looking to provide an online service to their clients as part of their service offering. Our comprehensive service includes all changes to listings as requested. We and our partner businesses work to make sure every YLBG is a success locally.
A fully managed & supported solution
As part of our setup phase we include the initial advert copy writing to give each of your client's dedicated pages the best chance to attract online traffic. Our comprehensive ongoing service includes the website hosting and actioning of all changes your listed businesses request. Our YLBG platform is fully supported and actively managed ongoing.
Your Sales team will love the YLBG Sales Tool login area which provides full visibility to your client info on the run.
Access all of your clients (including previous & prospects) and their contact details, both those advertised publicly and their personal information. The Sales Tool also includes:
Potent is an official Google Partner, certified in Google Adwords.
Quick Search
The capacity to filter by Rep, Customer, their Status, even Suburb or Street will mean your Sales Team will have all of the information they need in a Sales Call at their fingertips. Waiting for an appointment? Search by street or suburb to see who else is nearby to call on.
Sales Notes & Flags
Need to remember to call on a client next time you’re in their area? Create a note against this client (only visible in the sales tool) and Flag it so it is highlighted in your list. It's a good way to record sales and even remember personal info to build better rapport on the next call.
Listing Performance
Review the individual performance of your client’s listings and use the "expanded graph view" so it takes up the whole screen when showing your clients.
Listing Details
Review the Ad Priority, Categories assigned to each client, all the advertised & private contact details and any start & end dates.
Quick Links
From the client’s page in the Sales Tool you will be able to quickly link to their page on the directory, Google Maps to get directions to their address, phone to call them and email.
From $9790 setup + ongoing monthly costs
We’d love to meet with you and talk through the benefits of a YLBG and how it could strengthen your existing service offering. To find out more please contact us to arrange a time to discuss the opportunity.
Calling all Local Businesses
If you’re looking to sell goods and services locally, then Your Local Business Guide (YLBG) is for you!
Our initial directory (Nearbuy) has been helping Wyndham residents find local businesses for over a decade. We’ve since expanded and established separate guides for Melton, Sunbury, Hobsons Bay even Cairns. We have partnered with businesses in a dozen other regional areas to continue the focus on connecting local residents with their great local businesses.
If you’re lucky enough to be in one of the YLBG areas (see the list of our guides below) then this is a very cost effective way of advertising locally and connecting with local customers. Please get in touch if you would like to know more.
