There are couple of common mistakes,
that people make in business, that email marketing can solve...

Mistake 1: Once you've sold to a client never speak to them again.

By sending helpful articles, regular updates, new products or services (or anything else that your client might find interesting) you can stay front-of-mind with your client. You should also be creating a more satisfied customer who will be far less likely to wander off down the road to someone else.

Mistake 2: The only people that visit your website want to buy NOW, tomorrow will be too late.

A lot of people look for information about product and services online. If you encourage visitors to sign-up for your email newsletter or auto-responder series (a set of timed emails) you can educate that person about what they need to know, so they can make a good buying decision. Email marketing can help build trust so that the eventual sale will be yours.

Exclusive Service

Potent Email is a service that we offer exclusively to
our Potent Web clients.

We developed it after experiencing some serious frustrations with other email services while our clients grew large lists (over 100,000 emails) in a short time. In essence our clients were small fish in a big pond and were suffering problems which we couldn't do much about. Since we provide ongoing support and like to keep things as pain-free and relaxed as possible - we established Potent Email.

Not only were we able to fix the issues, we have also been able to make some cost savings and achieve a much better integration with their website.

Potent Email is hosted on a dedicated server which has been customised to include all of the software and signing recommended by Google, Hotmail, and others to ensure that your email gets through.

Full statistics are available for each campaign:

• Who opened your email
• Who clicked on which links
• How many subscribed / unsubscribed
• and much more…

If you have an email address you know that spam is a big problem.

Potent email complies with all relevant anti-spam laws and best practices:

• Links are included in every email to enable people to automatically unsubscribe from your list instantly. (Australian Law)
• Potent Email automatically maintains a "do not mail" list to ensure that clients who have unsubscribed will not be sent another email.
• A double opt-in confirmation option which asks new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.
• Automatically removes old inactive email addresses that are no longer active from your lists (bounce processing).

Other Features

• Browser based editing with WYSIWYG (what you see is what you get) editing.
• Upload unlimited attachments and images.
• Preview your email in your own inbox to make sure everything is perfect.
• Customised templates so that your emails always look the best.
• Embed images in your emails so clients don't have to click to download the images for your email.
• Personalise email with names and other specific information to improve open rates.
• Online tips on how to improve your campaigns.
• Schedule your email for anytime in the future.
• Easily import and export of contact lists.

Potent Email uses the Interspire Email Marketing software product. It is the industry leading email software and we keep it up to date with the latest versions to keep it at its best.

If you are a Potent Web client (or would like to be) contact us for more information on the Potent Email marketing service.