Has been involved in designing, developing and maintaining websites for over 8 years. It was his frustration with keeping various websites up to date that caused him to investigate Content Management Software systems and ultimately develop the services offered by Potent Web.
In the evolution of our business he has also driven the "websites that work" concept, that online solutions are only tools to better achieve clear Business Objectives through Measurement and ongoing Improvement (ie: Potent Websites).

Lindsay earned his Masters of Technology (Information Technology) at RMIT.

Has spent 16 years in Operational Sales managerial roles in the Retail Industry. Through extensive "real world" experience and studies in "Sales and Marketing Psychology" Lukas has a unique insight into how to assist businesses to get the most out of their marketing message. With 5 years specifically focussing on project development and staged implementation for Coles Group Ltd, Lukas is well placed to manage your web project with attention to detail and on time delivery.

Lukas spends most of his time working with new and existing clients to ensure a healthy return on their online investment.

Has been a graphic designer for over 10 years. At graduation he won the Gold Folio award for Graphic Art (no.1 in his year across 5 universities). After which Andrew moved onto working for some of Melbourne's freshest advertising and design agencies. As well as spending some time in the UK heading the media group for a not for profit organisation.
His experience includes designing corporate identity, press advertising, fashion and web design.
His clientele have included such companies as Australian Unity, Brown Brothers, Herald Sun, Seek, Stussy and Volvo.

Andrew is the Creative Director of our Graphic Design division - The Mixing Bowl.

After dismally failing the first year of a Chemistry degree, Emma decided to concentrate on what she was good at and enrol in Journalism at Deakin University.

Various jobs have followed including several years overseas where she gained invaluable experience writing for an international marketing company, before returning to Australia to walk the beat for a local newspaper.

A foray into the management of heritage tourist attraction, gives Emma real small business / operational insights. This role also led to a position on the board of the Wyndham Tourism Association as Media Liaison Officer, a post she still holds.

Emma’s writing style is relaxed and conversational, engaging and informative, but designed to clearly communicate your marketing message and improve your search engine rankings.

Emma is the lead copywriter for our Potent Copy services.